Persona
At Persona, we're humanizing online identity by helping companies verify that their users are who they say they are.
Better with Abrigo
Persona helps financial institutions verify their users are who they say they are. As a leader in the identity infrastructure space, Persona offers a complete set of tools that enables businesses to fight fraud, stay compliant, and build better relationships with their customers by ensuring trust and safety on their platform.
Every company’s identity needs differ depending on its industry, use cases, risk tolerance, and users. That’s why we provide the building blocks for businesses to design and build their ideal identity experience — from collecting and verifying personal information to making decisions and taking action.
Benefits
Compliance and Risk Management
- KYC and AML Compliance: Persona enables FIs to verify end users' identities through government ID checks, database verifications, and watchlist screenings (e.g., OFAC, PEP). This ensures compliance with global and local regulations.
- Customizable Workflows: Persona's workflows allow FIs to automate compliance processes, such as sanctions screenings or manual reviews for high-risk users, reducing operational overhead
Fraud Prevention
- Synthetic Identity and First-Party Fraud Detection: Integrations with tools like SentiLink provide advanced fraud signals, such as synthetic identity and ID theft scores, to ensure secure onboarding.
- Dynamic Risk-Based Friction: Persona's dynamic flow adjusts the level of friction based on real-time risk signals, deterring fraudsters while maintaining a seamless experience for legitimate users.
- Graph for Fraud Rings: Persona's Graph product helps FIs uncover and block fraud rings, such as promo abuse or money laundering schemes, by analyzing connections between accounts
Enhanced Customer Experience
- Customizable Branding: Persona's flows can be fully branded to match the FI's identity, ensuring a consistent end customer experience.
- Fast and Accurate Verifications: Persona's advanced AI and machine learning capabilities ensure quick and accurate identity verification, helping to reduce drop-off rates during onboarding.
Testimonials
In the past, [large-scale fraud attempts] might result in having to shut down new online applications for at least a week while we deal with the fraudulent applicants. But the most recent time it happened, we weren’t even affected by it because Persona did such a great job of weeding out the bad actors automatically. That means less research on our part and the ability to keep applications open.
Cheryl Moe
Deposit Operations Manager at Heritage Bank
